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About Speciality Coffee Auctions


Speciality Coffee Auctions is a joint venture between Erwin Mierisch and Sensible Development.

The collaboration brings together the skills and experience of two long established names in the coffee and auction industries respectively.

Erwin Mierisch’s heritage and passion for coffee needs no introduction. He was Cup of Excellence (CoE) Operations Manager for over ten years prior to taking the helm of his award-winning fincasmierisch estate. As a CoE cHead Judge and Alliance for Coffee training lead, Erwin is widely regarded as a trusted source of market knowledge and has a network of contacts around the world.

Sensible Development are recognized as market leaders in auction software. Founder and Director Alan Newman has over 14 years experience creating systems that are scalable, reliable and easy to use. SD has an established reputation in online coffee auctions, having successfully run the Alliance For Coffee auctions (10-15 p.a) across 12 different national programs for the past 3 years.

Forthcoming auctions include Fincas Mierisch and Daterra.


There are many advantages of using our online auction platform:

  • Promote your coffee to a global market – we invite importers to bid on your limited-edition speciality lots
  • Maximise your sales with our pre-auction email marketing
  • Minimse your admin
    • we manage and upload your lots
    • we take payments for samples and/or auction registration
    • we provide sample listings and bidders for approval
  • Robust, real-time reporting to track progress during bidding
  • Full support before, during and after your auction event
  • Competitive pricing for industry experts, and no commission fees